My Story

Dawn A. Franklin

Certified Life Coach, MBA, MSC.

‘If we don’t make a focused effort and do the work, we will die with our gifts untapped and our life’s purpose unfilled’. I honestly believe this! So, it is my determined purpose to help as many people develop their potential and fulfill their purpose.

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My ‘Personal Development’ career of Facilitating, Teaching and Coaching is a relatively new one, as I previously spent over 20 years in a diverse range of service industries. I’ve gained a wealth of experience in administration, project coordination, training, colleague communications and document preparation. I was also blessed to obtained my Graduate Degrees, in addition to personal development and other certifications. I am now determined to use my education, training and personal life lessons learned, to help others.

After being awarded my Certification in Life Coaching, I founded D31; a company whose goal is to develop the full potential of its clients with the ultimate aim of transforming lives for the better!

So here I am, Facilitator, Coach, Teacher, Writer, Blogger, T-shirt Designer, Entrepreneur, doting mother, grateful daughter..but first and foremost a Lover of Christ. A servant, truly passionate about personal development, ministry, love, dance and anything creative 🙂 

My Company


D31 is my registered business in Barbados and the umbrella body under which all of the services, products, and programs operate. Everything we do is designed to point people to Purpose and is centered on Positive Communication.

 This Personal Development company serves anyone willing to do the work of developing their lives.  We are particularly passionate about those in the  ‘mid-life’ years, those who have battled life’s challenges and tragedies, or those who are just plain stuck. 

Our main goal is to offer quality and effective services and products through our 3 branches:

  1. Training
  2. Coaching
  3. Publications

We also do freelance work for other companies and associations, we are delighted to serve your needs.


By the way, ‘D’ is not short for Dawn 🙂  its short for ‘Destination’ and the  ’31’ taken from Proverbs 31  (which is the biblical depiction of a powerful and effective woman of God, wife, mother, worker, business owner, investor and homemaker). She inspires us!


Our Offerings

  • 1-2-1 & Group Coaching
  • Workshop Design & Facilitation
  • Books, Blogs, Articles

Our Values


  • Sincerity
  • Authenticity
  • Integrity
  • Wisdom
  • Creativity
  • Compassion


Our Vision

To help people across the globe develop their potential, tap into their gifts and fufill their Life Purpose!

Our Belief

With Commitment and Focus we can move on from Life Challenges, tap into our Gifts and fulfill the Call on our Lives!